Turning Technological Challenges into Growth Opportunities

In today’s technological landscape, Artificial Intelligence (AI), especially Generative AI, is emerging as the next major technological revolution. According to the International Data Corporation (IDC), global investment in AI is expected to reach $632 billion by 2028, with the financial sector leading this growth, contributing over 20% of the total. This rapid evolution presents significant challenges for organizations, which must keep up with pace of the complexity and diversity of new technological solutions to maintain or secure market position.

Technology departments within organizations currently face difficulties in maintaining daily operations while simultaneously managing renewals, migrations, and technological transformations. The pace of innovation demands extreme agility to absorb and apply new advances, yet many sectors are experiencing a critical shortage of specialized talent. To thrive in this constantly changing environment, organizations need a strategic approach that enables them to quickly understand the impact and value of technological advancements. This might mean, for instance, consolidating use cases or, in some cases, skipping technological steps. In many AI projects today, this need for rapid adaptation is clear, with numerous examples of solutions undergoing significant adjustments or even re-transformations during their implementation.

In this context, the role of consultants, integrators, and service providers as trusted advisers becomes crucial. These professionals help organizations navigate technological complexity, providing insights that ensure implemented solutions not only meet current demands but are also prepared for future developments. However, effective advising requires a more consultative and less conventional approach, where teams are structured to better understand the real needs of clients and deliver continuous value.

According to AVANT's “2024 State of Disruption Report,” the percentage of organizations relying on trusted advisers for technology decisions has risen from 16% in 2021 to 19% in 2024. Furthermore, 84% of organizations involve trusted advisers in recommending technology solutions. The impact of trusted advisers is significant in advising on technological adaptations, anticipating challenges, and ensuring effective implementations.

To effectively address this need, consulting, services, and technology integration companies must consider strategic reorganization. An efficient model involves dividing technical teams into two main groups. The first group is client-focused, dedicating itself to understanding the client’s business, delivering value, and tailoring solutions based on the specifics of each client. These professionals act as business partners, advising on the best technology strategies to follow. The second group focuses within the organization, consolidating acquired knowledge, assessing new technologies, and creating accelerators for future projects. These team members ensure the company is on par with innovation, preparing for future challenges.

This structure creates a powerful synergy, where the work of internal specialists accelerates, strengthens, and adds value to the work of those in direct contact with clients. This integrated approach is essential for helping organizations turn technological challenges into long-term strategic opportunities.

João Figueiras – Founder & Partner at REDEVAERK